Jan 2, 2026
 in 
Industry

Beyond Gooning: What the World’s Fastest-Growing Fetish Says About Us

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ot long ago, “gooning” lived in the internet’s basement—an inside joke passed between hardcore porn users, whispered in forums with broken moderation and worse lighting. Now it’s everywhere. It’s a punchline, a panic button, a lifestyle, and, depending on who you ask, either a symptom of civilizational collapse or proof that desire always finds a way to mutate. According to Clips4Sale, gooning isn’t just having a moment—it’s the moment. The platform has named it Fetish of the Year for 2026, and the data backs it up.

Before 2022, gooning barely registered as a searchable category. Then something cracked open. Creators leaned in. Algorithms noticed. Sales surged. Since late 2023, gooning-related content has jumped more than 150%, with nearly half of that growth concentrated in the past six months. This isn’t a slow-burn kink crawling toward acceptance—it’s a viral appetite, scaling fast and unapologetically.

Predictably, the backlash arrived just as quickly. Commentators frame gooning as the final boss of porn brain: dopamine poisoning, screen addiction turned erotic, a masturbatory singularity where pleasure collapses into compulsion. But moral panics have a way of revealing more about the culture producing them than the people they target. From the inside, gooning doesn’t look like decay. It looks like escape—sometimes messy, sometimes excessive, but very much alive.

In an era of ambient crisis—economic stress, political exhaustion, constant digital interruption—the appeal is obvious. Gooning doesn’t ask you to be productive, aspirational, or even coherent. It asks you to feel good, for as long as possible, and to stop apologizing for it.

So What Is Gooning, Exactly?

Ask ten gooners and you’ll get ten answers, but most agree on the basics. Gooning centers on extended masturbation sessions built around orgasm denial, repetition, and overstimulation—often intense enough to tip into a trance-like or dissociative state. Porn isn’t just part of the experience; it’s the infrastructure. Multiple screens, looping clips, endless tabs, all feeding into a single purpose: staying right on the edge.

Beyond that, the ecosystem fractures beautifully. Some participants identify as pornosexual, arousal tethered almost entirely to explicit media. Others treat gooning as ritual, discipline, or devotion, borrowing language from religion, hypnosis, and self-help in equal measure. There are social gooners who gather in Zoom rooms to b‘ate together, and solitary purists who disappear for hours—or days—inside carefully engineered gooncaves. For some, degradation and humiliation are the fuel. For others, gooning is framed as reclamation: pleasure without shame, hierarchy, or moral accounting.

The content itself reflects this diversity. As demand has exploded, creators have pushed the form in stranger, more ambitious directions—ultra-long compilation edits, immersive audio-visual loops, goon-a-thons that function more like endurance art than porn. Music-video aesthetics, binaural sound design, hypnotic pacing, even structured “training programs” have become part of the genre’s grammar. The goal isn’t just arousal. It’s immersion.

Why Gooning Took Off

Gooning feels inevitable because it’s so clearly a product of its environment. Yes, edging and delayed gratification have ancient roots, but gooning is inseparable from contemporary tech: cheap screens, infinite bandwidth, parasocial intimacy, and the ever-present warning that we’re all online too much already. Rather than resisting those anxieties, gooning swallows them whole.

It also functions as a kind of kink mashup, absorbing and reconfiguring existing fetishes—JOI, femdom, goddess worship, mesmerization, humiliation, bisexual encouragement—into something hyper-modern and aggressively online. Where mainstream culture tells us to log off, touch grass, and moderate our desires, gooning responds by saying: what if we didn’t?

The Bigger Picture

Their “Fastest Growing Fetishes” report makes clear that gooning isn’t an isolated phenomenon. Around the world, interest is surging in pegging, femdom, inflatables, male feet, wedgies, cuckolding, watersports, and dozens of other niche fixations. Desire isn’t narrowing; it’s splintering—shaped by local cultures, platform economics, and meme logic. Gooning just happens to be the clearest signal in that data storm: a fetish born at the intersection of excess, technology, and a collective refusal to feel normal about pleasure ever again.

If this is what sex looks like in 2026, it’s less about losing control—and more about choosing, deliberately, to let go.

Read the full article on Clips4Sale